NICE was founded 2002 by Steven Day, an artist and a designer based in New York City. His first screen-printed text based work on hand cut T's were commissioned for a show in Dublin 2002. NICE T's are all hand screen-printed by the artist in his studio, using water-based inks which are heat treated after printing.

NICE T's are now exclusively available here on the online store.

Previous store locations for NICE were at Dernier Cri (NYC), Stackhouse (NYC), Zakka Corp (Brooklyn/NYC), and Indie Collective (Culver City).